Bella Marca
Play Free. Enjoy the Moment.
This game is for adult entertainment only. It does not offer gambling or the opportunity to win real money. Virtual currency has no monetary value.
The People Behind Bella Marca
A small team with big ambitions — and one shared principle.
Ingrid Hansen
Studio Director
Ingrid began her career designing board games in Oslo and has since led digital entertainment projects for over ten years. She founded the Bella Marca studio in 2021 with one principle: games should never cost the player anything at all.
Luca Ferretti
Head of Game Design
Luca came from the indie game scene in Milan and specialises in the balance between randomness and excitement. He believes the best gaming moments happen in the two seconds a wheel takes to stop.
Sofie Larsen
Art Director
Sofie has a background in illustration and animation and is responsible for Bella Marca's art deco aesthetic. Every element — from Marco's tie to the promenade backdrop — went through her sketchbook.
Tariq Osman
Frontend Engineer
Tariq builds the game engines that actually run in the browser. He ensures the animations are smooth and the game loads in under two seconds, regardless of device.
Magnus Berg
Responsible Play & Community
Magnus ensures that Bella Marca always communicates openly about what the game is and is not. He manages player channels, writes responsible play reports and is the first point of contact for player enquiries.
From the Promenade
What our guests tell us after a round or two.
«I check in for the daily bonus and take a few spins on the Riviera Reels. Ten minutes and I'm done. Perfect for the lunch break.»
«It really is free — no card registration, no pop-up purchases. That surprised me in a good way. Marco's Lucky Wheel is my favourite game.»
«The graphics are lovely and the game is easy to understand. Not something I spend hours on, but a pleasant break in the afternoon.»
How Free Play Works
Riviera Coins are our virtual currency. No monetary value, no risk.
Starting Balance
Every guest arrives on the promenade with 5,000 Riviera Coins ready in their pocket. No account needed — just open the game and you are ready to take a seat at the table.
Zero Risk
Riviera Coins are virtual and have no monetary value. You cannot buy them, sell them, or exchange them for anything. All the excitement, none of the consequences.
Top Up Again
Run out of coins? Ask Marco for a fresh supply — refresh the page and you are back with a full balance. No limit on top-ups. The promenade never closes.
Our Story
We started in a small co-working space in Oslo in 2021, gathered around a simple idea: casino entertainment without stakes and without pressure. The team came from board game design, indie development and graphic illustration — not from the gambling industry.
We wanted to create something that felt like a lovely holiday evening, not a transaction. Bella Marca has never sold coins, never asked for card details and never dealt in real money. That principle has not bent a single time since we opened.
«Casino entertainment without stakes and without pressure.»— Ingrid Hansen, Studio Director, Bella Marca 2021
The Game Lounge
Four games, one promenade. Choose your table and take a seat.
Riviera Reels
Three reels with riviera symbols. Match three in a row and collect Riviera Coins.
Riviera Reels takes you to a quiet evening hall on the promenade, where three classic reels spin to the sound of piano jazz. The symbols are drawn straight from Marco's world — yachts, champagne flutes, gold coins and starfish — and every stop is a moment of pure excitement.
Choose your bet, press "Spin" and watch the three reels stop one by one from left to right. Match three identical symbols on the middle row and win between 20 and 500 Riviera Coins (scaled to your bet). The Marco wild substitutes all symbols — he always appears at just the right moment.
Rules
Promenade Plinko
Drop a ball from the top of the promenade and watch it bounce its way down to a prize slot.
The Plinko board is built like a nocturnal promenade: glowing facades, gold pegs and prize slots that shine along the bottom. Your ball is a little adventure in itself — no path is ever the same, and the highest slots light up in gold when luck is on your side.
Choose your bet and press "Drop the Ball". The ball bounces down through seven rows of pegs in a random direction. Where it lands determines the multiplier: from 0.5× to 20×. Your winnings are your bet multiplied by that multiplier — up to 20× your stake.
Rules
Marco's Lucky Wheel
Spin Marco's magnificent lucky wheel and find out what the riviera has in store for you tonight.
Marco's wheel is the most beautiful fixture on the promenade — eight segments in cream and navy, gold spokes and a sprung pointer that clicks against each segment as the wheel slows down. It's those final inches that count.
Choose your bet and press "Spin the Wheel". The wheel spins for 3–4 seconds and lands on one of eight segments with multipliers from 1× to 10×. Two segments award a free spin at no cost. Your winnings are your bet multiplied by the segment's multiplier.
Rules
Riviera Scratch Card
Scratch nine panels and find three matching symbols to collect Riviera Coins.
The scratch cards are printed like elegant riviera postcards — cream-white background, gold foil over each panel and art deco borders around the edges. Scratching them is like opening a letter from the riviera. What is hiding beneath the foil?
Click one panel at a time to reveal the symbol beneath the gold foil. Find three yachts among the nine panels and you win between 24 and 480 Riviera Coins, scaled to your bet. The remaining panels are filled with decoys — palm trees, sunglasses and waves.
Rules
Welcome to Bella Marca
A fictional riviera where the lights never go out.
Bella Marca is a luxury promenade casino along a fictional riviera, where the lights never go out and the music always plays. Here, luck is not traded for money, but for moments: the quiet seconds before the reels stop, the thrill of a turned deck of cards.
The guests are travellers from all over the world seeking entertainment, not profit. Every game is a postcard from a perfect holiday evening — a moment you carry with you long after you close your browser.
Marco, our mascot and host, wandered from casino to casino along the riviera for years — not to win, but to see the joy on other people's faces. When Bella Marca opened its virtual doors, he finally found a place to stay.
Responsible Play
Bella Marca is made for enjoyment, not pressure.
Our Commitment
Bella Marca is designed to give you a joyful and safe break. All games — Riviera Reels, Promenade Plinko, Marco's Lucky Wheel and Riviera Scratch Card — are free and carry no financial risk. The platform is for adult audiences only (18+).
No deposits, no purchases and no hidden costs. Entertainment is the entire point.
Virtual Coins, Real Limits
Riviera Coins are virtual currency with no monetary value. They cannot be exchanged for real money, prizes or anything of tangible worth. Even though the games simulate casino mechanics, there is no real stake involved.
Bella Marca promotes responsible gaming habits — because good habits make entertainment better for everyone.
When Gaming Stops Being Fun
Bella Marca is entertainment, and entertainment should feel light. If you notice that gaming is affecting your daily life negatively — that you think about it more than you would like, or that it is impacting your sleep, work or relationships — that is a sign to take a break.
Professional support is available. Visit our responsible play page for full guidance and contact details for helplines.
Frequently Asked Questions
Answers to what you're wondering — straight and clear.